In the creation of the branding project for the hijab brand "Orla," I sought to infuse elegance and a touch of abstraction that resonated with the brand's essence. The typographic logo, characterized by a refined and feminine script, takes a subtle yet impactful turn with an abstracted veil delicately passing through the letter 'O.' This nuanced design element seamlessly ties into the brand's identity, symbolizing the beauty and modesty inherent in the hijab.
The color palette, dominated by deep purples, exudes a sense of luxury and sophistication, underscoring the brand's commitment to quality and style.
The overall brand identity remains cohesive, with carefully crafted patterns and gradients extracted directly from the logo. This project successfully captures the graceful spirit of "Orla," harmonizing typography, symbolism, and color to create a visually compelling and unified brand representation.
